Here are some results that we found out from recieving our questionnaire.
- Largely we targeted the age range 16 to 24 because of the people we knew and accessabilty for people to complete the questionnaire. We aslo had some results from the age range43 + to a convenience hand out in a pub. In the age rande 16 to 24 we had a near equal spread of sexes bu the age range of 43+ came from mostly males.
- The genre of music question had largeley scattered results as obviusly each person has their own preference. This then resulted in many people leaving the written question about what to expect from their chosen genre as not many people could identify genre conventions.
- A small proportion of the 43 + males said that they would employ a cover band but there was little interest from 16 - 24. This supports our idea of the ages growing with the music and being able to identify with the band and their music because what they sing will be something that they can remember from their past.
- We largely found that recommendations and previous viewing would influence a potential customer the most but as the promotional material has yet to be made they do not know what advertising tools we have to use.
- Most people who answered the questionnaire thought that promotional material would be influential to their decision making it was professional looking and of a high qaulity standard.
- It was also noted that a large proportion of people how were sampled agreed that a Motown orientated band would be suitable for many functions but not all, particulalry Weddings and Work Parties. Younger people who were surveyed did not seem to dislike the idea but were not overtly confident about it.
- It was agreed that at most functions the employer would want their function band to be formal.
- For question 12 regarding the includion of a narrative that reflects the lyrics was largely left blank.
- Again the final question about a music video being more appealing to watch with a narrative than without had few answers but it was noted that many suggested that it would hold interest longer than being one or the other.
Monday, 14 February 2011
Questionnaire.
Target Audience Questionnaire
1. Are you: Male Female Prefer not to specify
2. Age range: 16-24 25-33 34-42 43+
3. Favourite Genre of music: Pop Rock Alternative R&B Classical Jazz Other
4. What would you expect to see in a music video from your chosen genre? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
5. Would you employ a cover band at function of your choice: Yes No
Please state the reason for your answer:____________________________________ _____________________________________________________________________
_____________________________________________________________________
6. Which of these functions would you feel most appropriate to employ a cover band:
Parties Wedding Reception Wake Local Performances
Seasonal Occasions Charity Events
7. What would influence your choice of employment?
Previous Viewing Recommendation Promotional Pack
Reputation Appearance Quality of Music Other
State any other reasons which would influence why you employ a band:___________
_____________________________________________________________________
_____________________________________________________________________
8. Will the created promotional material, music video, poster, DVD box cover and content, contribute to your decision making? Yes No Not Sure
9. If answered yes to the above question, would the quality of the music video and said promotional material affect your decision in hiring the band? For example, if the standard of material was not as professional looking as expected, would it hinder hiring the said band?
Yes No Not Sure
10. Do you think a band with a Motown orientated appearance, but with a repertoire of other songs, would be suitable for many a function?
Yes No Not Sure
11. Would you like to see band members wearing formal dress if they wanted to have a Motown appearance, such as shirts tucked in, dickey bow, braces and smart shoes? ________________________________________________________________________________________________________________________________________________________________________________________________________________________
12. Do you think that the narrative in a music video is important to reflect the lyrics?
________________________________________________________________________________________________________________________________________________________________________________________________________________________
13. Is a music video with a narrative more appealing to watch than one without?
Yes No Not Sure
Week 9 & Week 10
During weeks nine and ten the group has been working on editing the footage that we had previous collated by naming the shot and take. Zoe is the editor of the main task and during lesson time i sit with her and Molly and Chelsea who are editing the V.A.M. Im not quite sure what i am supposed to do at this stage in production when it comes to the edit because Zoe has told me that she wants to follow the shot list and storyboard to complete the task and then work together to make some changes which is something i am happy to do. I think Zoe is very competent and independent at editing and she doesn't seem to have any problems so other than sitting with her to answer any questions she has i don't fully know what else i can do to help. However during the edits i ask how Zoe is and how she is getting on, if their is anything i can do to help and i would say when answering she can be a little incoherent and give me "yes", "no" and "fine" answers which is a little dis-heartening because i'm only offering to help, but at other times i have spoken to her out of lesson about the task and she has helped be help her by conveying her answers more eloquently. I emailed Zoe a copy of the Shot list and storyboard for her own personal use which first failed but after speaking to her during school i found i had a slight mistake in her email address so all was easily corrected. It was made known to the group that members from the band and/or their representatives would be coming into school on Tuesday 15 February to see what has been done so far. Unfortunately I will not be able to attend because of having a previous external appointment, which the group are aware of, so both Zoe has access to the shot list and storyboard and i gave Molly my hard copies incase they are needed during the lesson to edit. I am confident that the band will be please and satisfied with what has been achieved so far although it must be stressed that the edit isn't finished and it is the first cut.
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