Genre

Genre is an integral part of a music video as the conventions that come with both the music genres will influence the video. Genre is always changing and new categories being invented with new music. Sometimes genres can even cross over to make a hybrid sound. As with the music itself most music video's would be able to placed into one of several genre categories such as Pop, Rock, Classical, R&B, Country and Alternative. Audience's have become accustomed to viewing many genre stereotypes. An R&B video will more or less always contain a scantily clad female for the singers "persona" in the video's pleasure, dressed to fit a stereotypical "gangster", be wearing too many jewels and driving a large car that has been "pimped". Contrastingly in a pop video the artists will wear whats on trend at the time of filming and film their video in an urban setting and at some point do a dance routine or collaborate their movements in sync. Rock videos however tend to be performance led in many cases and the videos never seem to be too serious. Also on many occasions an elements of skateboarding or BMX riding will come into the video as if to attract their stereotypical target audience. Appearance of the band is never really consider too much like the previously mentioned genres and it almost seems to be more about the music than the artists with many of the bands members playing the instruments. With an audience knowing what they want from a genre and knowing what best representations fit their ideals the music is only a small contribution. The music video, CD sleeve, poster, DVD cover, tour and general persona of the artists all need to compliment each other to be included into one recognisable genre.