Aside from genre there are three other factors than can determine the outcome of a music video. These are illustration, amplification and disjuncture.
- An illustration music video simply put illustrates the lyrics of the song in a visual format. It is straightforward and used to show a performance and/or a simple narrative.
Britney Spears' video for Circus i think is an illustration video because it has many literal connotations to the lyrics plus the song is called "Circus" and the location is a circus tent. Her lyric "Im like the ring leader" is supported by her wearing a top hat and tails and later taming the lions which is traditionally done by the ring leader. Also she often sings "Spotlight on me" and this is supported by her soley being lit by a spotlight and/or her being infront of the light with it strobing into the camera. She also sings "the dancefloor is my stage" and then goes to perform a dance in the circus ring as if it were a stage.
Britney Spears' video for Circus i think is an illustration video because it has many literal connotations to the lyrics plus the song is called "Circus" and the location is a circus tent. Her lyric "Im like the ring leader" is supported by her wearing a top hat and tails and later taming the lions which is traditionally done by the ring leader. Also she often sings "Spotlight on me" and this is supported by her soley being lit by a spotlight and/or her being infront of the light with it strobing into the camera. She also sings "the dancefloor is my stage" and then goes to perform a dance in the circus ring as if it were a stage.
- Amplification, may use both performance and a narrative. The music video amplifies the lyrics and music through the directors creative approach.
In the case of Rihanna's Disturbia video i think it fits into the category of amplification because of its use of mise-en-scene, cinematography, costume and make up. The song is quite dark lyrically and so is the video with many jump cuts creating jerked movements. Most things in the video are out of the ordinary and there is alot of black with the only light being streamed from the background.
In the case of Rihanna's Disturbia video i think it fits into the category of amplification because of its use of mise-en-scene, cinematography, costume and make up. The song is quite dark lyrically and so is the video with many jump cuts creating jerked movements. Most things in the video are out of the ordinary and there is alot of black with the only light being streamed from the background.
- Disjuncture music videos are completely abstract and have no obvious link between the artist, lyrics and music. Unlike amplification disjuncture music video's do not retain any links to the song.
Adeles Rolling in the Deep music video i think is disjunctured because there is nothing in it that supports the lyrics and music and also for a country song it doesn't contain many of stereotypes that would follow. She is sat in a room singing and there is also a contemporary dance which doesn't support what the lyrics are saying.
Adeles Rolling in the Deep music video i think is disjunctured because there is nothing in it that supports the lyrics and music and also for a country song it doesn't contain many of stereotypes that would follow. She is sat in a room singing and there is also a contemporary dance which doesn't support what the lyrics are saying.
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